A US-based sportswear retailer needed to integrate and launch Salesforce Marketing Cloud across their different brands in a synchronized digital strategy.
Zigatta resources were engaged for defining and implementing the process for Salesforce Marketing Cloud technical implementation and management of client marketing campaigns.
The main challenge was the integration and launch of Salesforce Marketing Cloud for 3 different brands in a timeframe of 4 months from scratch involving a multicultural team around the world in 3 different time zones.
After finalizing the first phase, additional products needed to be integrated.
The first stage of the solution consisted on:
The second stage of the project entails Interaction Studio, Datorama and many additional features and integrations to come.
Interaction Studio is arguably the future of digital one-to-one marketing as we are able to serve up a personalized offer to a site visitor based on AI and the customer’s behaviour and purchases.
Datorama will allow us to build robust KPI analysis and reports.
The results of the overall implementation were successful as we managed to complete the goal in the time expected across the three brands.
In terms of man-hours, we spent roughly 3,500 hours for the initial phase. We spent approximately 2,000 hours for phase 2.
This was an enterprise implementation that utilized virtually every aspect of Salesforce Marketing Cloud.