We worked together with one of the most important dealerships from Colima, with more than 6 locations in the state.
For years the dealership was working with an external digital marketing agency, but they were getting very poor results, low-quality leads, and no analytical insights or reports.
The main challenge was that the dealership was expending a significant amount on Google and Facebook Ads with no idea of ROI nor ROAS (Return on Ads Spend).
They knew the potential of digital marketing but didn’t know how to get there.
When we presented our Data-Driven Analytical approach to digital marketing, they were delighted and decided to work with us.
We presented a solution following the next steps:
As a result, with a better understanding of the audience and their behavioural data, the dealership started to acquire an average of 590 high-quality monthly leads, with better conversion rates.
The initial target ROI was 200%, but combining smart segmentation with real-time data analytics to improve the audience and ads messages, they achieved a 410% monthly average ROI.