We recently helped a leading lighting retailer, with more than 30 years of experience and more than 150 authorized dealers to increase their eCommerce sales by implementing Data-Science and Data-Driven Marketing strategies.
In early 2018, the retailers started to digitize sales and implemented a direct to a consumer eCommerce store and a digital marketing campaign with Google Ads.
Their challenge was that as they did it with a very limited experience in eCommerce and digital marketing, they focused on vanity metrics like website clicks and visits, so their eCommerce conversion rate was very low.
They hired us to improve the conversion rate and with a goal to increase their eCommerce Sales from 3% to 10% of all company sales.
The solution we provided followed the next steps:
That way we can exactly know the impact of each campaign on the conversion rate and ROAS.
As a result of these affords, with the right data on hand, the retailer was able to triple the conversion rate for the eCommerce in just one month.
Exited with those results, the retailer executive team decided to scale and increase the eCommerce sales goal 4X.
Our data-driven digital marketing team has successfully achieved and surpassed the very ambitious goal for 6 months in a row, and keep going.