One prominent financial institution from LATAM partnered with Zigatta to establish a centralized Business Intelligence solution, so the marketing, sales, and service teams could have reliable information about the customer in real-time.
The company’s challenge was to tackle two critical deficiencies as soon as possible to keep a competitive advantage in the modern market:
In the technical layer, solving those deficiencies represented significant challenges:
To provide the best solution, Zigatta assembled a team of consultants and data engineers to design and implement a modern, centralized CRM system, a robust Business Intelligence solution, and a Machine Learning algorithm with predictive analytics:
The result was that once the BI solution was in place, the decision-makers could easily create reports and dashboards to get meaningful insights from customer data:
The overall performance on the different teams and departments improved drastically: