Category: Insights

There is an old rule which asserts that 80% of your outcomes come from 20% of your actions. This principle, known as the 80/20 rule or the Pareto principle, when applied to Marketing and Sales suggests that 80% of your sales are generated by 20% of your customers. In this article we share with you how to apply Predictive Lead Scoring for your business.

Didiosky Benitez
Didiosky Benitez

"If AI is the science of making machines smart, then AI MarTech is the science of making marketing smart." AI MarTech looks to solve the “one size fits all” results. It makes a huge difference in predicting consumer behavior and optimizing MarTech tasks where speed is essential In this article, written by Nicole, we want to share some of the specific benefits that we’ve seen in our experience at Zigatta when applying AI to Marketing Technology.

Nicole Ruiz
Nicole Ruiz

Artificial intelligence and machine learning are improving the performance and productivity of companies by automating processes. We will be able to use customer data to capture their attention and solve their needs, as well as increase your revenue and synchronize your marketing and sales teams. In this article, we discuss some use cases for marketers that are implementing AI Marketing Technology.

Isela Cardenas
Isela Cardenas

The main question we face when we start to analyze the option to use Salesforce is understanding what is Salesforce and what product I need to use. From Salesforce Marketing Cloud to Data Analitycs, in this insight, we'll help you address this.

Pedro Nava
Pedro Nava