Empowering the sportswear digital transformation

Orietta Murillo

October 26, 2022

Case Study

Empowering the sportswear digital transformation

At a glance:

An international sportswear retailer needed to speed up its digital transformation for its 3 global brands. Zigatta participated in this process as the implementation partner for Salesforce Marketing Cloud Solutions.

The Challenge:

Integration and launch of Salesforce Marketing Cloud for 3 sportswear global brands in a timeframe of 4 months from scratch with a multicultural team around the world in 3 different time zones. Plus a second phase to integrate Marketing Cloud Intelligence and Marketing Cloud Personalization (Formerly Datorama and Interaction Studio).

The solution:

Zigatta assembled a team of Salesforce Consultants, Developers, and Architects to design and implement the framework for:

Segmented Audiences
Automated Multichannel Communications
Social Studio setup
Datorama dashboards
API Integrations for Third party Loyalty and SMS campaigns
Interaction Setup to deliver personalized website content based on customers’ behavior and purchases
Commerce Cloud and Salesforce Order Management integrations

Results:

This fairly complex development was met on time, achieving an increase in conversion rates thanks to an easy and personalized shopping experience along with real-time recommendations based on precise analytics supported by a centralized backend system.

This seamless integration allowed the company to perform triggered multichannel communications through personalized journeys.

Real-time marketing data is collected into one centralized view (Datorama) to share across teams, regions and business units to optimize business decisions with a unified view of the customer.