At a glance:
An international sportswear retailer needed to speed up its digital transformation for its 3 global brands. Zigatta participated in this process as the implementation partner for Salesforce Marketing Cloud Solutions.
Zigatta assembled a team of Salesforce Consultants, Developers, and Architects to design and implement the framework for:
- Segmented Audiences
- Automated Multichannel Communications
- Social Studio setup
- Datorama dashboards
- API Integrations for Third party Loyalty and SMS campaigns
- Interaction Setup to deliver personalized website content based on customers’ behavior and purchases
- Commerce Cloud and Salesforce Order Management integrations
This fairly complex development was met on time, achieving an increase in conversion rates thanks to an easy and personalized shopping experience along with real-time recommendations based on precise analytics supported by a centralized backend system.
This seamless integration allowed the company to perform triggered multichannel communications through personalized journeys.
Real-time marketing data is collected into one centralized view (Datorama) to share across teams, regions and business units to optimize business decisions with a unified view of the customer.