Inside Our Village

Connected Car

Opportunity 

Zigatta was approached by a leading auto parts manufacturer to develop a connected car strategy centered around local search and discovery capabilities.

Approach

Team Zigatta analyzed the current and future capabilities of connected car technologies. These capabilities were evaluated and weighted according to consumer needs. This approach provided the necessary insight to build and deliver a strategy that:

  • Explained the value chain for connected car and local search/advertising.
  • Developed a product strategy that included detailed requirements, use cases and wireframes for the in-car experience.
  • Developed a revenue model and supporting business case to rationalize the investment and financial opportunity.
  • Provided partnership models and determined the best go-to-market strategy.

Outcome

  • Created and delivered a strategic, board-level presentation for project funding.
  • Received initial budget for prototyping.

Inside Our Village

Artificial Intelligence

Opportunity

Develop an application for informing pharmacist about drug and prescription interactions.

Approach

  • Assembled a cross-functional team of experts including pharmacists, drug manufacturers, data scientists and engineers to develop prototype.
  • Designed and developed a novel approach to represent DNA data in detecting drug interactions.
  • Developed the first web-based portal and portable application enabling physicians to check for possible drug interactions based on their patients’ genetic profile.
  • Encoded pharmacists’ knowledge and experience in an efficient and easy to understand (for expert validation) representation language.
  • Designed and developed the optimum reasoning engines.

Outcome

  • Delivered the first hybrid B2B and B2C cloud-based application for drug-interaction checking based on genetics powered by artificial intelligence.

Inside Our Village

eCommerce

Opportunity 

To uncover new monetization opportunities for an existing media site and provide board-level recommendations.

Approach 

  • Conducted extensive market research to identify key trends and create new media monetization opportunities.
  • Analyzed audience segmentation, site engagement, competitive landscape and platform capabilities.

Outcome

  • Based on the research, analyses and recommendations presented to the board, Zigatta was engaged to design, deliver and implement the end-to-end platform.
  • Delivered an integrated media/e-commerce platform that supported the capabilities required to deliver online commerce and enhance the customer buying journey.
  • Increased site traffic and generated new revenue streams while satisfying all project parameters, including timelines and budgets.

 

Inside Our Village

Human Capital

Opportunity

Create a world-class engineering team to develop and deploy critical project, apps and experiences for a global media company using latest web technologies.

 

Approach

  • Sourced, screened and on-boarded a team of engineering experts to assess the client’s current architecture, technology stack and application code.
  • Created an integration plan to unite disparate groups and functions into a cohesive team united by project objectives.
  • Used a phased approach, driven by key milestones, to expedite project deliverables.

Outcome

  • Decreased project time-to-completion while reducing development costs.
  • Developed and delivered enhanced product roadmap based on new platform capabilities.
  • Awarded additional assignments in product and application development.